Country Music and Sustainability Take Center Stage in Nashville

Over the past four years, DCi has planned and organized an annual conference for a global automotive brand in exciting destinations like Anaheim, Austin, and Vegas. This time, DCi took the event to another vibrant city known for its rich country music heritage, thriving culinary scene, and burgeoning arts culture: Nashville. Throughout the four-day event, DCi’s planners leaned into the city’s distinctive persona, fully buying out Nashville’s Food Assembly Hall — a sprawling, multi-level culinary and entertainment hub in the heart of downtown. Attendees were not only treated to superlative bites and drinks but also a private concert featuring local talent. Building on the country music theme, the conference culminated with a CMA Awards-inspired evening.

From the get-go, the conference was set up with two important goals in mind: achieving Net Zero status and leaving a positive footprint by relying on the pillars of Corporate Social Responsibility (CSR). When developing the event, DCi’s planners prioritized sustainability in every decision they made. The venue was transformed with custom-designed elements and decor concepts that showcased the destination’s fun-loving, honky-tonk spirit (think: neon-lit backdrops, bright color schemes, music-inspired centerpieces). These decor pieces were later repurposed or donated to local charities. DCi’s planners also implemented sustainable waste management practices and dreamed up an Expo Cafe that embodied the brand’s environmentally friendly initiatives.