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The Details
Anaheim, California
Travel and Tourism
5 Days
This activation required custom decor and fabrication, inspired activations, and entertainment.
"Thank you for all you did for making our Executive Directions program such a success. You are both so delightful and I love working with you."
— Deborah, Event Manager

Engagement is the best way to communicate value.

We knew that the more positively engaged the delegates were, the more likely they would be to return to California as tourists and international guests.

So, we made sure the activation encompassed the most iconic and fun things from all over California and had something new and different for everyone each day.

Taking the wheel on a trip to California cool
How about a road trip to show off our great state?

We decided to build a road trip–themed courtyard representing several California cities with multiple themed bars and food stands, an oversized photography wall for social media, and unique daily entertainment for all five days.

This way, the delegates would better understand what California is all about while engaging in the fun at the conference.

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